About Us
Quality staples for every day,
chosen with intent.
chosen with intent.
Prime Mode is a Dutch take on getting dressed well: fewer, better pieces
that all work together.
Prime Mode started with a simple frustration: wardrobes full of clothes and nothing to wear. Fast fashion fills a closet quickly, but very little of it survives a season, and even less of it goes together. So we set out to build the opposite: a tight collection of smart casual and clean streetwear staples for women and men, chosen piece by piece for fabric, cut and versatility. Every item in the range earns its place, from oxford shirts and fine knits to tailored trousers and considered outerwear. The palette is deliberately calm, so that almost anything you pick will layer naturally with the rest. The result is a wardrobe that gets easier to use the more of it you own.
Considered, not complicated.
We keep the promise simple. Fabrics are selected for how they feel and how they last, cuts are modern without being tight, and sizing runs the way you expect it to. We ship across the Netherlands and the rest of Europe with tracking on every order, and shipping in the Netherlands is free over €55. If something is not right, you have 30 days to send it back. No noise, no gimmicks, just clothing you will reach for on repeat. That is the mode we are in.
