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Built for the everyday.
Prime Mode is built on a simple idea: a wardrobe of quality staples that work as hard on Monday as they do on Sunday. Every piece is chosen for fabric first, cut second and trend last. No loud logos, no throwaway seasons, just considered pieces in colours that layer together naturally. Start with one staple and the rest of the rail will follow.
Premium fabrics
Fabrics picked by hand feel, not by cost sheet.
Considered cuts
Modern proportions with room to move, tailored where it counts.
Measured, not guessed
Every product page carries a size chart in centimetres, so you compare before you buy.
Made to last
Reinforced seams and quality finishes that hold their shape wash after wash.
Made to be lived in.
Good clothing starts with what it is made of. Think waffle knits with real texture, wool blends with real warmth and cotton that holds its shape. The standards below run through the whole collection.
- Fabric
- Cotton, wool blends and fine knits
- Fit
- Modern cut, measured in cm on every product page
- Care
- Gentle cycle, reshape and air dry
- Delivery
- Free in NL on orders over €55
Worn and loved Good words from good people.
The oxford has become my default work shirt. Heavy enough to hang right, and it washes without losing its shape.
The trench is the best thing I have bought this year. The belt sits right, the length is right, and it goes over everything.
The zip neck sweater is soft without being flimsy and the collar actually stays up. Already eyeing the cardigan next.
Find it. Wear it. Repeat it.
Pick your fit
Browse the collection and check the measurements on the product page.
Order in a minute
Check out securely in a few clicks, no account needed.
Tracked NL and EU delivery
Every order ships with tracking so you can follow it door to door.
Easy returns
Not right? You have 30 days from delivery to send it back.
Archive sale.
Past season pieces and final sizes at lower prices. The first drop is being curated now, so keep an eye on this rail.
